Stalking can be actually quite useful. A stalker is like a researcher who craves more and more information until he gets to the edge of that certain topic. Similarly if you want to ace banner designing you have to crave and research some basic points before you start creating a banner for your product.
Researching banner designing will enable you to pick up some unique and effective ideas and will allow you to create a banner step by step. So you can utilize your time effectively. So let’s get to these six basic concepts that you need to catch up before starting off your work.
1: CONSUMER DEMANDS:
The very first step of designing a banner ad is to understand consumer demands and expectations. Like a popular saying is that customer is always right, you must place consumers demand first and create something that implies to their demands. This is key step for every successful business.
So, how to understand your consumer? Well you have to ask yourself some questions like who are your potential consumers. Where and how can you find and contact your consumer? What are priorities of consumer related to ads? What is consumer expecting in a product?
If you have trouble sorting this out by yourself you can use tools like Kissmetrics. Using these tools you can easily get through this step that can give you a superpower to track your customer’s needs and expectations. So you have to research and stalk needs and interests of your customer to imply them on your banner. Once a customer finds what he wants on your banner he will definitely click and explore your service.
2: COMPETITOR’S BEHAVIORS:
For every company, service and product there is a competition. So, next step for success of your banner is to stalk you competitor’s behaviors and strategies. Stalk and search every ounce of information you can get through Google trends, Google alerts, and social media. You can also subscribe to their newsletter to understand their communicating strategy. You have to stalk every aspect of your competitor’s service and understand their each move.
You can notice some of basic things like their USP, colors they use for their elements, use of their brand elements, quality of their banner, their platforms for banner designing etc.
But keep in mind that purpose of this search is to understand and improvise your strategies and not copying your competitors work. If you copy the whole thing chances are consumers will doubt your service credibility.
3: BRAND IDENTITIES:
Before designing your banner just make sure that your design includes logo and colour of your company or service. Banners are like visiting cards. So you should brief and concise info about your product to convince the consumer to click that banner ad. You have to think of unique ideas so that you can put required information in creative way into the banner ad.
4: ADVERTISING HOSTS:
After you created the banner ad next step is to choose a ad network where you can advertise your ad. You can use popular ad networks like Google Adwords, AdRoll and other social website. The distribution of ad really matters. Choose the right advertising medium where you can find maximum consumers.
5: MARKET TRENDS:
For a successful advertisement you have to go with the flow of trends. You have to be ahead of changing trends. Keep yourself updated by attending events of popular publications and build some good social relationships. This will help you to be aware of changing demands of general public and marketing companies.
6: MAKE IT THE CELEBRATION:
You can change the design of your banner ad according to events and celebrations like Christmas, Olympics and Halloween. In this case, people will be most likely to click your ad as it will be according to ongoing trend and flows. This will also make your ad more attractive.
So now you are ready to design a good banner ad.
NOTE: We are a creative banner designing company where we can help you in designing your banner at affordable prices.