Among the clusters of top social media sites, facebook captures the 1st rank. It has over 7 billion active users monthly. Now-a-days online marketing has taken over the old advertising methods due to their diverse audience. Facebook marketing is one most important tool for successful online marketing campaign. As almost every company have a facebook page, that page can be used in an efficient way to attract customers to company’s services and products. If you want a successful online marketing and have not setup your company’s facebook page yet than what are you waiting for? Follow the following steps for a profitable Facebook Marketing: your page you will start receiving
Create a Fan Page:
Facebook provides the option of fan page for companies, industries, celebrities, band etc. to interact with their fans on facebook. Setup your fan page by setting page name according to your company, describing some detail about company and adding pictures and videos to introduce your company’s services. Once you give a catchy start you will soon start receiving likes from facebook users. The person who likes your page will start following all of your posts on their news feeds. So to promote your page you can either boost your posts by using FACEBOOK BOOST OPTION which charges $3-$10 to display your posts as ads on other pages and newsfeeds. You can also invite your family and friends on facebook to like your page.
Next step is to attract viewers of your page or people that are following your page by posting interesting stuff, pictures and videos about your company on a daily basis. If your page is boring or flat, people will lose interest and you will eventually lose likes. On the other hand if you post daily, update your status according to current events your page will become more relevant and popular. Also to attract customers to your services you have to give regular updates about your products.
As soon as your page gets popular people will start interacting with you on your page. You have to response to their every message, modify your page according to their comments and provide information that they need about your company’s services. You have to keep them engaged in certain activities every now-and –then by posting contests and rewarding prizes. The more likes or comments you get, more people will engage with your page. Similarly you should interact with other related companies on facebook to boost your brand name.
Create an Ad Campaign:
As mentioned earlier, you can boost your page by paying a small amount, setting audience; days, target location and then sit back and relax. These ads show up on users profile even if they do not like your page. That is why facebook marketing is considered cheap and effective for online advertisement.
Be Unique and Creative:
Now-a-days when there are thousands and thousands of pages being advertised, users do not like any page unless they are interested. So you should keep in mind that post boosted should have some unique and creative touches, so users may be interested in liking the page. Also make your profile picture and cover photo an eye catching picture that instantly captures viewer’s attention.
Facebook page managing may sound a bit of work but once you are set-up your business is going to get high in no-time. If you are busy in other work and still want to manage your online marketing through FB you can also hire any freelancer to manage your page at a very low cost.